Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. I really just keep going back to this notion that its perfect the way it is. I do. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Youve never bought downloads to run game ads? He also co-owns a company with us. Reviews. You start to reverse-engineer all the content you make because that works best on such-and-such platform. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Or, the negative reason, theyre covering up bad work. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. On the other side of the business, you own the distribution. Have you had conversations with Spotify about making stuff exclusive? Thats a super good question. It is possible to that extent, but its hard to convert to a new platform. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The newest mass-reach media just happened, and it is called podcasting. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? They do it like an hour a day. Eighty million a week is the more interesting stat to me. As that has happened, this thing has come along called audio. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Is that present for you? There is a product lead; Uta Knablein is our chief product officer. Podcasting not to your question, but as a side answer has bucked that a lot to date. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. You came to it through an acquisition. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. We used Jun Group. But that has been their promise for years, and it might still be their promise. Thats right. All of us do this, including myself. But yes, weve seen that convert. These are marketers who are usually really good at this stuff like really good. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Im very interested in the derivative work potential of podcasts. In podcasting, it is fundamentally different. One San Diego legend joins another for the definitive interview with the San Diego Chicken. I didnt think I would have or need a robust business affairs department two years ago. Its not like a low-engagement medium. I dont predict what we might get. Im building up to it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We also have an original content series we make with IBM called Smart Talks with IBM. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Well do standard, straight-up, quick-turn, host-read ads. If you dont do this, you will never have the reach you need in digital audio. Again, streaming was a really obvious example of this for TV streaming companies. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. See omnystudio.com/listener for privacy information. Go follow Decoder on TikTok, its great. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. In fact, you almost certainly kill true creativity when you hit that moment. The last thing Id say is more of a human thing. Its always collaborative with their approval. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. Thats where the VC money went. Theres this adage for anybody that has worked in video. Are they yours if theyre subscribed in Spotify? I just keep hearing the trailers and it sounds godawful. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. That was my next question there. Nothings perfect, but its pretty close to perfect. In fact, well distribute it on broadcast radio, and so we did. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. We are interested in video. Dynamic ad insertion and geo-targeting made lots of stuff possible. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Hello, my friend. How do you do it? In fact, it was always there, but now it has exploded. The standard Facebook line is, Okay, youre going to find your customer. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Crypto company Gemini is having some trouble with fraud. Our partners at Work x Work. Youve been more or less anti-subscription. The counterexample there is obviously Joe Rogan at Spotify. I have a card here that says NFTs on it. If there are principles that I try to remember once a week or so, its probably those three. First of all, search engine optimization, period, is a version of what youre talking about. We tend to think we have to do things sequentially. Its just a disconnect. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Yeah. I didnt know it until then, but once he said it I was like, Oh my God. To put it simply, we have a platform. Its a massive amount of the stuff we take in and that we call the media. Its incredibly collaborative. Yeah, youre right. Ron listens to an Opera Singer, to see what all the hype'sabout. I think weve said this publicly. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. In some part, because of what Apples moves are, but its getting harder. Hes going to leave now. Fast, cheap, and good. The Ron Burgundy Podcast is back! The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Thats actually a podcast we make together thats actually awesome. That is some real Silicon Valley stuff. You have to make a lot of decisions. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. We tell stories through human conversation, more than anything else. I love you very much. Add to My Podcasts. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Theyre killing it right now. We taped this episode live at Hot Pod Summit. Fair enough. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Does that worry you? Thanks to all of you for coming to the HotPod Summit. Theyre just trying to grow their audience while youre selling the ads. Wheres the tension there? To be clear though, theres a whole lot of fluidity between these segments. What is the audio drama today? iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. We basically built an academy where once a year we grab eight or 10 people. Weve talked with Ashley a lot about this. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Aren't. Real. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors And everything in between. Ive just really struggled to understand why you would do that. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Do you offer rev shares to your creators? We tend to think and work sequentially. Its happening. Anderson .Paak agrees to do the podcast. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. You own the radio stations and you program them. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. People trust podcast content more than they trust what they see on social media by like 60 percent more. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. Hes fantastic. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Is radio the upsell on podcasting for you? Its also how we got here. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I have to say people are very excited to hear from you today. I dont see a reason. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Thats my only fear with video. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. So of course I asked Conal about that and lots more. I look at the companies that have the targeting capabilities. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Google and YouTube are awesome. We started a company with Will Ferrell called Big Money Players. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Ill answer it this way. God DAMN that Ron Burgundy podcast sounds awful. It comprises broadcast radio, live events, and a few other things. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi I think its real. Its clearly not as regulated as radio. Subscribe to our daily newsletter! It makes sense to me. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. It didnt hurt that this explosion hit podcasting. But I also think it fundamentally tripped up a little as a business model. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Weve arrived. Be a startup, or is it something that you did? Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Exorcising some demons in Rons man cave. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. You mentioned that you had experimented with subscriptions. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. But no, youre spot on. I mean, aside from the iHeartPodcasts app, obviously. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Was Great. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. We need certain things to calm down and other things to end. A third of all the media we consume is just audio. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. All I see is this constructiveness across these two segments. Go follow Conal on TikTok, its great. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Its called Hot Pod, written by our very own Ariel Shapiro. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. The BD team is livid. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra.

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